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SSIA Supply Chain Management Forum 2015

Manage What You Can Measure: Visibility in Semiconductor Supply Chains 

Supply chain visibility is the new best-practice for creating a cohesive picture of the state of supply chains and is a critical driver of various forecasting, process engineering, and procurement improvement initiatives. Visibility is now seen as a backbone for cross supply chain coordination: increased visibility helps optimize the entire value chain, addressing costs, inventory turns, raw material exposure, agility to adapt to market demand, resilience to supply interruptions, and the optimal placement of working capital across supply chain partners. Supply chain visibility is a critical topic of interest in electronics and semiconductor supply chains, not only because of the extensive orchestration required to achieve market price competitiveness and to mitigate risks of interruptions, but also because of the long lead time commitments and the trend towards out-sourcing. Additionally, in the electronics supply chain, throughput, yield, and quality are deeply measured aspects of the various production processes, and the resulting metrics help diagnose cost effectiveness and therefore margin. Visibility enables the creation of central and shared metrics across sites and partners, in terms of inventory, production, and procurement coordination. 


Singapore Semiconductor Industry Association's 2015 Forum, "Manage What You Can Measure: Visibility in Semiconductor Supply Chains", will examine in more detail supply chain visibility in our industry. This includes industry speakers to provide an introduction to the art of the possible with visibility, assessment tools for evaluating and improving your own visibility, comparing the maturity of visibility solutions to the more well-known planning solutions, and case studies from their own successes and failures in implementing visibility. Breakout sessions and small group activities will facilitate attendees leaving with concrete techniques, tactics, or examples they can apply in their companies. Attendees will also have opportunities to discuss and interact with speakers directly. At the end of the session, the findings of the Forum will be summarized and targeted areas will be identified for potential industry-wide cooperative initiatives.
Please join us on 29 May 2015 for a day of important presentations and discussion. We look forward to seeing you there!


29 May 2015 (Fri), 8.30am - 6.00pm


Carlton Hotel



  • KEYNOTE: Jonah McIntire, Senior Director, Innovation and Strategy, GT Nexus & Author of "Supply Chain Visibility: From Theory to Practice"
  • James Denzak, Worldwide Solutions Sales Leader, Global Electronics, IBM
  • Jason Choi, Director of Supply Chain - Singapore, Micron Technology, Inc
  • Neil Johnson, Director, TradeNet Services Pte Ltd
  • Puneet Saxena, Vice President, Manufacturing Planning Solutions, JDA Software
  • Sim Wee Sien, Head of Supply Chain Engineering / WIP Workflow Mgmt, Infineon Technologies APAC
  • Dr Tan Puay Siew, Group Manager, Planning and Ops Mgmt, Singapore Institute of Manufacturing Technology (SIMTech), A*STAR 

Click here to view speaker bios


Who should attend?

Managing Directors, Heads, VPs, Senior Directors, Directors, Managers and Executives of Supply Chain, Procurement, Logistics and Operations




8:00 – 8:30



8:30 – 8:45

Welcome address

Mr. Ulf Schneider, President SSIA                                                                    

Dr Holly Ott, Program Chair


8:45 – 9:15

Keynote Speaker:

Supply Chain Visibility – Introduction and Current State

Jonah McIntire

Senior Director of Innovation and Strategy, GT Nexus

Author of "Supply Chain Visibility: From Theory to Practice"

  Visibility is a much mentioned term in the supply chain management field. Analyst organizations such as Aberdeen and Gartner describe it as a multiplier of supply chain strategy and operational excellence. Consulting organizations such as Cap Gemini and Accenture posit visibility as a foundational component of any supply chain control process. But what is visibility, anyway? How do we know when visibility is better or worse? The presentation addresses these questions head-on, both conceptually and through case studies. It provides a working definition and a set of metrics for assessing the effectiveness of a visibility solution. The presentation then reviews the major trends impacting supply chain visibility and what they will mean in the near term. 


9:15 – 9:45

Supply Chain Visibility - A key step towards a Customer Activated Supply Chain

Jim Denzak

Worldwide Solutions Sales Leader, Global Electronics, IBM

The challenges are growing for CSCOs as customers are using digital media to demand even more. And yet they are still responsible for the mechanics of planning, procurement, production, logistics, and more customer service. Given this heavy responsibility, Jim's presentation will explore the need for CSCOs to master Supply Chain Visibility on the road towards a Customer Activitated Supply Chain.


9:45 – 10:15

SC Metrics to Guide the Business

Jason Choi, Director, Supply Chain – Singapore, Global Procurement and Supply

Micron Technology, Inc

Micron is transforming itself from previous years of commodity driven – push manufacturing model to a multi category solutions provider in its increasingly complex supply chain and product technology portfolio.  Thus, it is highly critical for Micron’s supply chain operations to be led by critical metrics and analytics that provide the most balanced view of the end-to-end value chain performance and make visible the interrelationship among the metrics.  This presentation is a short glimpse of Micron Supply Chain’s journey in transforming such metrics and analytics that can truly ‘Guide the Business’ in both supply side and demand side.


10:15 – 10:45 

Tea Break


10:45 – 11:15

The Opportunity in Semiconductor Supply Chain

Puneet Saxena, Vice President, Manufacturing Planning Solutions

JDA Software

   Puneet Saxena will provide a glimpse of trends, challenges and priorities facing semiconductor companies today, and share insights from a recent benchmarking survey of leading semiconductor companies. The opportunity for semiconductor companies is to deploy the five core tenets of high performance supply chains. Puneet will illustrate these core tenets through real case studies and show how leading semiconductor companies are taking advantages of redefined peocesses and innovative technologies to increase performance of their supply chains.


11:15 – 12:15

Group Discussions:

Identification of Supply Chain Visibility Challenges – Supply Chain Solutions and Next Steps


12:15 – 13:45

Networking Lunch


13:45 – 14:00

Supply Chain Management and SkillsFuture Funding

Singapore Workforce Development Agency


14:00 – 14:30

Manufacturing Control Tower - Next generation tools for visibility and smart management capabilities

Dr Tan Puay Siew, Group Manager, Planning & Operations Mgmt Group


A control tower in an airport provides visibility to every operations in an airport. Likewise, this has been adopted for supply chain operations, aka Supply Chain Control Tower. However, a supply chain is supported by operations at the shopfloor and enterprise levels, often viewed as a node within a supply chain.  Thus, a Manufacturing Control Tower (MCT) aims to provide total visibility and smart management capabilities in a connected, data driven and knowledge-intensive manufacturing environment.

Developed nations like Germany and USA have launched ICT-based national initiatives to safeguard their manufacturing advantage, in the face of fierce competition from Asia. In Singapore, we would like to take advantage of these and build our own competitive advantage, MCT. MCT is focused on developing pervasive smart apps and services, to help transform companies to be more effective and efficient,  aka more productive and ultimately more profitable.


14:30 - 15:00 

Supply Chain Integration: A Global Factory

Sim Wee SienHead of Supply Chain Engineering / WIP Workflow Mgmt

Infineon Technologies APAC

Supply Chain Integration enables Collaborative Manufacturing, with all entities in the Supply Chain working seamlessly for mutual gain.

Though each entity is responsible for achieving its goal, they are capable to communicate with each other. The flow of information is linked through a common system platform and standardized workflow. With high transparency, Supply Chain is prepared for higher resilience and scalability, in both Vertical (Plan to Make) and Horizontal (Site to Site) directions.

The aim is to build a globally connected factory with integrated Supply Chain execution, to achieve high flexibility at economically stock levels and high utilization of capacities.


15:00 – 15:30

Avoiding Penalties and Taking Opportunities - The Double-Edged Sword of Trade Compliance

Neil Johnson, Director TNETS

Neil Johnson of TNETS, Singapore's market-leading trade compliance business, discusses current regulatory pain points and how to overcome them, and also shows how a well-thought out and properly managed trade compliance regime can help your business become more competitive in the markets.

As semiconductor export sales rise to record levels globally, regulators are seeking to introduce new rules, or enforce existing rules more tightly, which govern how export shipments must be declared, and reported on.

Increased visibility is key to tackling this, and for many companies this presents a unique pan-business challenge, which involves logistics, finance, sales, IT, and legal, and requires cooperation of vendors, clients, and service providers alike.

At the same time, the incentives available to companies, primarily through reduced duties and suspended sales tax, are increasing with the greater ability of preferential tariffs and government trade facilitation schemes. The potential savinsgs are often in the millions of dollars.

Using real-world examples, Neil will talk about how businesses have built cost-effectives, bulletproof, and transparent trade compliance regimes to overcome the regulatory hurdle, and which can then be put to use to obtain significant customs concessions both at origin and destination.

Taking a ground up approach, Neil's talk will focus on actionable steps with quantifiable benefits to businesses, which are readily implementable without increasing headcount or operating cost.


15:30 – 16:00

Tea Break


16:00 - 17:00

Small Group Discussions

Tailored Solutions to Supply Chain Visibility

  • JDA Software
  • SAP
  • IBM
  • GTNexus


17:00 - 18:00

Discussion Summary and Closing

Jonah McIntre 


Register attendees

  • A*STAR SIMTech
    • Group Manager, Planning and Ops Management
    • Senior Consultant
    • Deputy Director
    • Research Engineer
  • Analog Devices International Inc.
    • Capacity Planners
    • Planning Analyst
    • Supplier Factory Planning Manager
    • Planning Manager
    • Demand Planning Manager
  • AMEC
    • Spares and Logistics Asst. Manager
  • Bok Seng Logistics
    • Corporate Director
  • Siemens Softrware (Camster Systems Sdn Bhd)
    • Market Development Associate
    • Senior DIrector
    • HR Business Partner and Projects
  • Griffin Kinetci Pte Ltd
    • Director
  • GT Nexus
    • Senior Director, Innovation & Strategy
  • IBM
    • VP, Manufacturing & Supply Chain Solutions
    • Global Leader, Smarter Supply Chain Analytics
    • APAC Electronics Industry Leader
  • Infineon Technologies Asia Pacific
    • Senior Director, Corporate Supply Chain, APAC
    • Head of Supply Chain Engineering/WIP Workflow Management
    • Supply Chain Manager
    • System Analyst
    • Managers
  • Intel
    • Supply Chain Manager
    • Senior Executive, Customer Logistics Mgmt


  • JDA Software Asia
    • VP, Manufacturing Planning Solutions
    • VP, SEA & India
    • Senior Director, Pre-sales APAC
    • Marketing Manager, ANZ, SEA & India
    • Customer Executive, SEA
  • Micron Technology, Inc
    • Director, Supply Chain
    • MCP Manager, Global Supply Management
    • Planning Manager
  • NXP Semiconductors
    • Senior Sourcing Manager
  • Silicon Laboratories
    • Planning Team Lead
    • Supplier Manager
  • STATS ChipPAC Limited
    • Senior Manager
    • Senior Demand Planner
  • Supply Chain Asia
    • Manager
  • Tradenet Service
    • Director, Business Development
    • Director, Finance & Administration
    • Senior Manager, Operations
    • Senior Manager, Business Development
    • Senior Executive, Implementation & Solutions
    • Executive, Sales & Customer Services
  • Singapore Workforce Development Agency
    • Principal Manager, Mfg & Construction Division
  • Xilinx Asia Pacific
    • Senior Supply Chain Program Manager
    • Senior Demand Planning Manager
  • Yang Kee Logistics
    • Deputy General Manager
  • Wintech Nano-Technologies Services
    • Business Development Manager


Gold Sponsors

jda blue                   tnets



Supporting Organisations

 aeis1 siaa    simtech logo  sca tdc


wda1        step


For more information on sponsorship, please click here