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SSIA Supply Chain Management Forum 2016


Supply Chain Metrics and Measures: Applying the SCOR-model to Modern Challenges


Over the past decades, electronic and semiconductor supply chains have been in a state of continuous transformation and advancement in order to effectively manage the expectations of this industry’s volatile and cyclic demand. More recently, this involvement has intensified, as global markets respond to an increasingly demanding and mobile customer base. Additionally, the proliferation and consolidation of industry players and political and natural crises are forcing these supply chains to achieve high flexibility and agility, while grappling with the increasing complexity this inevitably entails. 

Today, supply chain metrics, long recognized as critical for performance measurement, bench-marking and process improvement, must now include new performance measures, ranging from agility and speed, to complexity, to the environmental demanded both from regulatory bodies and the end customer.

Supply chain metrics and measures in the semiconductor and electronics industry are in a phase of great change, presenting us additional opportunities to optimize and evolve our operations to meet new performance criteria and higher standards of execution. New measures and metrics are demanded, together with best practice sharing and benchmarking. The Singapore Semiconductor Industry Association's 2016 Forum, "Supply Chain Metrics and Measures: Applying the SCOR-model to Modern Challenges” will bring together industry practitioners and modeling experts to examine the best practices for today’s supply chain metrics and measures. We welcome the APICS/Supply Chain Council, who will share the development of the well-established SCOR model to meet today’s complex and often conflicting demands.  Our industry partners will present their experiences and learnings, enabling an interactive and structured discussion among participants. Our goal is to bring together the current state of supply chain metrics in the semiconductor and electronics industries and present a complete and cohesive approach to supply chain performance measurement and to identify gaps for further work and research.

Please join us on 21 July 2016 for a day of important presentations and discussion. We look forward to seeing you there!


   Holly Ott
   Program Chair
   Professor Operations Management,
   Hochschule der Bayerischen Wirtschaft (https://www.hdbw-hochschule.de/)
   Munich, Germany




21 July 2016 (Thur), 8.30am - 5.30pm


Grand Copthorne Waterfront Hotel



  • Hans Ehm, Past member of APICS/SCC Board of Directors & Lead Principal Supply Chain of Infineon Technologies
  • Jason Choi, Director of Supply Chain Singapore, Micron Technology, Inc.
  • Michael d'Heur, Founder & Managing Director, shared.value.chain
  • Stephan Schablinski, Green Freight Asia Network Ltd & Director of Sustainable Supply Chain Asia, DHL Supply Chain Singapore
  • Pei Shyuan Yeo, Development Manager, Green Freight Asia Network Ltd    
  • Bharani Rang, Global Supply Chain Practitioner & CEO, Solvanni


 Click here to view speaker bios


Who should attend?

Managing Directors, Heads, VPs, Senior Directors, Directors, Managers and Executives of Supply Chain, Procurement, Logistics and Operations




8.30am – 9.00am


9.00am – 9.10am

Welcome Address

CK Tan, Vice President, SSIA

Dr Holly Ott, Program Chair

9.10am – 9.50am

The SCOR Model: 20 Years of Efficacy and Evolution

Hans Ehm  

APICS/SCC, Lead Principal Supply Chain Management, Infineon Technologies

Brief introduction to the SCOR model and an overview of the model from its conception in 1996 and its evolution to today’s SCOR 12 model, including the development of metrics applicable to today’s supply chain requirements, including flexibility, agility, complexity and environmental impact. Presentation of SCOR’s achievements in the semiconductor and electronics industry to achieve higher productivity and cost savings by the definition and implementation of relevant metrics, benchmarking across our industry, and active discussion within the SCOR community.

9.50am – 10.30am

Customer-Centric Supply Chain Metrics

Jason Choi

Director of Supply Chain Singapore, Micron Technology, Inc

Micron is transforming itself from previous years of commodity driven – push manufacturing model to a multi category solutions provider in its increasingly complex supply chain and product technology portfolio.  Thus, it is highly critical for Micron’s supply chain operations to be led by critical metrics and analytics that provide the most balanced view of the end-to-end value chain performance and make visible the interrelationship among the metrics.   As a follow-on to the last year's SSIA presentation on Micron's 'SC Metrics to guide the business' introduction, this presentation specifically portrays its journey toward the 'Customer-Centric' supply chain metrics that can be used both internally and externally with key customers. 

10.30am – 11.00am

Coffee break

11.00am – 11.30am

The Convergence of Physical and Digital Supply Chain

Bharani Rang

Global Supply Chain Practitioner & CEO, Solvanni

Pent-up demand for acquiring or combining with other businesses has created significant Supply Chain challenges not just cost reductions but value creation in operational efficiencies to drive profitability. Supply Chain Visibility has become the strategic capability for Semiconductor business with the global consolidation which now has the network of Fab, Assembly, Test and Finishing processes across the value network. Historically the need has been to measure and track the key supply chain metrics but tomorrow’s need is to have visibility in to the real time supply chain metrics and events to analyze and predict the impact of an order line item and the inventory positions real time across the network.


With the cloud based technological advancements, the convergence of physical supply chain and the digital supply chain has now become a reality with the integration of process data across various SCOR functions and its key metrics/ KPIs.


11.30am - 12.15pm


Environmental Metrics: New Challenges and New Opportunities for Semiconductor companies

Michael d’Heur

Founder and Managing Director, Shared.Value.Chain

Leaders of 177 countries have signed the COP21 Paris agreement in April 2016, showing a strong commitment of public sector, businesses and civil society to visibly act on the issue of climate change. In addition, there is heightened awareness about the need to reduce the societal impacts of global value chains. This has driven regulators also to act on issues like conflict minerals. Historically environmental and societal efforts in semiconductor companies have been triggered by operations effectiveness (cost) or corporate philanthropy (brand positioning) considerations. This is no longer enough, to maintain a sustainable business model going forward. We are entering a new era, where companies need to look at all dimensions of value creation (Economic, Societal, Environmental) to stay ahead of the competition.

The session will explain why environmental and societal performance metrics, are becoming a prerequisite for a company’s 'license to operate'. Semiconductor companies should move beyond pure compliance approaches and use the opportunity of positioning economic, societal and environmental value creation on equal footing. For companies to get started on embedding economic, societal and environmental metrics in their global semiconductor operations, this session provides practical examples how to get started building a sustainable value scorecard. Building on the well-known SCM Scorecards of the APICS Supply Chain Council, Michael D'heur will explain how companies can apply environmental and societal metrics to their existing scorecards and to provide transparency to all stakeholders.


12.15pm - 1.30pm

Lunch Break

1.30pm - 1.45pm

Empowering Productivity

Karen Tan

e2i, Senior Specialist (EPME and Transport Engineering)

Find out how you can tap on the various programmes to enhance productivity in your organization

1.45pm – 2.15pm

        Bringing Green Freight Practices to Scale

Pei Shyuan Yeo

Development Manager, Green Freight Asia Network Ltd

  • The challenges of getting the info/ data that one needs to effectively measure how green your fleet is/your transport partners are, which led to movements like GFA
  • What data GFA is actually collecting from members that apply for the label and the underlying scheme that motivates companies to provide data in the first place

2:15pm – 2.45pm

The 3PL perspective: Green. Good for society. Good for Business

Stephan Schablinski                                                                                      

Director, Sustainable Supply Chain Solutions, DHL Supply Chain Singapore

How a logistics company like DHL is measuring and monitoring CO2/ Energy/ Fuel efficiencies and why GFA is important to them.

2.45pm - 3.00pm

Coffee Break

3:00pm – 4:30pm

Group Discussion

Small group work where participants will be guided to examine the potential in their existing supply chain to develop environmental metrics and measure their current performance.

4.30pm – 5.00pm

Summary & Closing

Dr Holly Ott

Program Chair

Attendees who participated in the event last year

  • A*STAR SIMTech
    • Group Manager, Planning and Ops Management
    • Senior Consultant
    • Deputy Director
    • Research Engineer
  • Analog Devices International Inc.
    • Capacity Planners
    • Planning Analyst
    • Supplier Factory Planning Manager
    • Planning Manager
    • Demand Planning Manager
  • AMEC
    • Spares and Logistics Asst. Manager
  • Bok Seng Logistics
    • Corporate Director
  • Siemens Softrware (Camster Systems Sdn Bhd)
    • Market Development Associate
    • Senior DIrector
    • HR Business Partner and Projects
  • Griffin Kinetci Pte Ltd
    • Director
  • GT Nexus
    • Senior Director, Innovation & Strategy
  • IBM
    • VP, Manufacturing & Supply Chain Solutions
    • Global Leader, Smarter Supply Chain Analytics
    • APAC Electronics Industry Leader
  • Infineon Technologies Asia Pacific
    • Senior Director, Corporate Supply Chain, APAC
    • Head of Supply Chain Engineering/WIP Workflow Management
    • Supply Chain Manager
    • System Analyst
    • Managers
  • Intel
    • Supply Chain Manager
    • Senior Executive, Customer Logistics Mgmt
  • JDA Software Asia
    • VP, Manufacturing Planning Solutions
    • VP, SEA & India
    • Senior Director, Pre-sales APAC
    • Marketing Manager, ANZ, SEA & India
    • Customer Executive, SEA
  • Micron Technology, Inc
    • Director, Supply Chain
    • MCP Manager, Global Supply Management
    • Planning Manager
  • NXP Semiconductors
    • Senior Sourcing Manager
  • Silicon Laboratories
    • Planning Team Lead
    • Supplier Manager
  • STATS ChipPAC Limited
    • Senior Manager
    • Senior Demand Planner
  • Supply Chain Asia
    • Manager
  • Tradenet Service
    • Director, Business Development
    • Director, Finance & Administration
    • Senior Manager, Operations
    • Senior Manager, Business Development
    • Senior Executive, Implementation & Solutions
    • Executive, Sales & Customer Services
  • Singapore Workforce Development Agency
    • Principal Manager, Mfg & Construction Division
  • Xilinx Asia Pacific
    • Senior Supply Chain Program Manager
    • Senior Demand Planning Manager
  • Yang Kee Logistics
    • Deputy General Manager
  • Wintech Nano-Technologies Services
    • Business Development Manager


Registration Fees

SSIA Members - $380

Non SSIA Members - $520


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Gold Sponsors 

amat              wda1


Silver Sponsors 

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          Supporting Organisations


       aeis                siaa   tdc1    sca      svc-def     



If you would like to find out more about sponsorship and speaking opportunities, please click below to download a copy of the sponsorship brochure.