Cindy brings over a decade of expertise to her role, with a background in secretarial, marketing, and administrative functions across multinational corporations and small and medium-sized enterprises. Her proficiency is instrumental to the seamless daily operations of the association and in supporting Wee Seng’s leadership. Her role extends to vital activities such as membership engagement and sponsorship coordination, where her contributions significantly align with the organization’s core priorities. Additionally, Cindy plays an active part in member outreach and content development, adding value to the association’s communication efforts.