With Mr Daren Tang, ex-Chief Executive of Intellectual Property Office of Singapore (IPOS), becoming the first Singaporean to be appointed as the new Director-General of the World Intellectual Property Organisation (WIPO), it further proves the important role of Singapore in the global IP community.
IP management has played a significant part in our industry. Awareness of the IP law and tools will be key to helping companies manoeuvre their business, especially on the world stage. SSIA is collaborating with IPOS International on initiatives to bring such awareness to our companies, especially the SMEs, and the workforce who are supporting this industry.
A webinar with the theme “Want to grow your business? Start with your intangible assets” was co-hosted by SSIA and IPOS International on 28 October 2020. Reuben Lim, Head of Strategic Engagement of IPOS International, introduced to companies how they could leverage IP licensing to grow the business. He also discussed the core principles of strategic IP management, and how to unlock the value of intangible assets to scale their business. Companies were interested to learn about the different tools and support available for the IP management for their business.