Helping manufacturers build a position of strength to operate in a COVID-safe world remains mission critical for this year’s Industrial Transformation ASIA-PACIFIC – A HANNOVER MESSE EVENT (ITAP) from 20 to 22 October.

The COVID-19 situation has brought tremendous disruption to all industries and economies, forcing manufacturers and businesses to rethink their business strategies, relook business operations, recalibrate their resources and reskill their workforce. The event, in its 3rd edition, comes at a time when business transformation is pivotal to survival, scalability and sustainability.

Going Digital-First for Expanded Outreach and Growth Opportunities 

With ‘Forging Ahead with Industry 4.0 In the New Normal’ as the driving theme, ITAP 2020 devises innovative ways in the virtual space for stakeholders to continue to START, SCALE and SUSTAIN their adoption of Industry 4.0 (I4.0) processes and solutions across industries and sectors. The three-day live virtual event and physical bolt-on activities will be delivered on a dedicated platform powered by AI recommendation engine, enabling personalized digital learning journeys with bite-size content and facilitating deeper community engagement and collaboration.

The event offers comprehensive content-rich learning avenues and themed activity zones for companies at various stages of business transformation to explore, collaborate and co-create solutions to future-proof their businesses. Cohesively, it brings together a self-contained ecosystem and helps build a professional community for end-to-end engagements among I4.0 practitioners, technology & solution providers, industrial companies, component manufacturers, software companies, manufacturing solutions suppliers, service companies & consultancies and start-ups.

Heeding the Call for Bite-sized Learning

Since May, SingEx Exhibitions has held regular virtual sessions under the ITAP Academy: Connect series, comprising interactive web engagement sessions leading up to the main engagement in October, when all learning and networking engagements hosted on a dedicated virtual interactive platform. The series was created to respond to manufacturers’ urgency to learn about and adopt Industry 4.0 solutions during this pandemic.

Organised by SingEx Exhibitions with international partner Deutsche Messe, ITAP receives strong support from the Singapore’s government agencies such as Agency for Science, Technology, and Research (A*STAR), Economic Development Board Singapore (EDB), Enterprise Singapore (ESG), JTC Corporation (JTC), Singapore Skillsfuture (SSG), and Singapore Tourism Board (STB), along with their regional counterparts as well as global industry leaders and key players in the region’s business ecosystem. Register for your complimentary trade visitor pass today at

“Business survivability and transformation are the two biggest challenges our customers in the manufacturing industry are now facing. More than just about increasing productivity, it is about finding new opportunities to urgently accelerate and support their agility and responsiveness. In these trying times, establishing a hybrid platform will allow the community to easily collaborate on feasible solutions, optimise engagement and knowledge transfer, and find new growth opportunities”

Mr Aloysius Arlando
Chief Executive Officer of SingEx Holdings Pte Ltd
Organiser of ITAP


“ITAP has always stood for innovation, inspiration and inclusivity.Going virtual provides the ideal platform for our community to be inspired by and learn about the latest products, collaborate on solutions, and connect with experts from around the world. It is also an important step towards paving the new normal for trade events when borders safely reopen.

Dr. Jochen Köckler,
Chairman of the Managing Board of Deutsche Messe AG
International Partner for ITAP

SingEx Exhibitions
Organiser of ITAP