Steven Fong

Steven Fong

Steven Fong

Senior Director of Sales, Xilinx South Asia Pacific

Steven Fong is currently Senior Director of Sales for Xilinx South Asia Pacific and responsible for Xilinx business strategy & growth in the Asean, India & Australia/New Zealand.

Prior to this, Steven has lead Xilinx’s Business Operations & Global Pricing Services that conceptualize, plan and drive Xilinx Pricing strategy, operations & deployment for Gross Margin Optimization.  He had over last 10 years, helped transform & built Xilinx world class business practices that contributed to Xilinx Margin leadership.

Prior to Xilinx, Steven has spent 15 years in STMicroelectronics over various Regional and Global marketing leadership roles. Steven last role in STMicroelectronics was Global Marketing Leader to transfer & build a Global Business unit in Singapore and had turn around the P/L profitability while more than doubled business growth with strong market share gain. He had scope across Business Development, Product Marketing, Product Line management.  In year 2000 to 2003, Steven was in Shanghai to lead the transfer & build STM’s Asia Marketing for multiple analog products lines. He had doubled the business across the period.

Steven holds Top honors in Electronics Engineering Degree from Nanyang Technological University. He has also MBA from University of Western Australia and Masters in Management from Macquarie Graduate School of Management.

Topic: Accelerating Automated Driving market readiness through a Scalable & Adaptive Platform

With the emergent of multiple disruptive technologies, it has created a cradle for various permutation of possibilities that will change the way we live. Our life had differ drastically compared to year 2000 and affected the various level of fabrics in the society.  If history is a glimpse of future trend, the way we lead our daily routine will evolve widely from what we know today.

Automated driving has been a norm scene in nearly every sci-fi movie.   The path from current driving usual to fully Autonomous car will be a reality over next few years.  However there are criteria’s that need to be met before the market is ready to move from POC to mass deployment.  The optimal balances of Power efficiency, latency, cost, safety & robustness while handling continuous evolution of various leading technologies required never ending adjustments to widely differing requirements across multiplies needs.  Optimal balances will differ workload to workload in an open or closed system of an Autonomous car. Mass customization need to be scalable at a cost effective platform.

To accelerate the market mass adoption, we need to have a platform that is truly scalable, deployable while future proofing.  With an investment in excess of $1B over 4 years with more than a thousand of engineers, Xilinx had introduced ACAP, Adaptive Computing Accelerate Platform, that allows dream to be true and future to be now.

Autonomous Driving is no longer a question of will it happen.  It will be a question of when it will happen.