Date     :  28th October 2020 (Wednesday)
Time    :  3:00 pm – 4:00 pm
Venue  :  Zoom Meeting Platform
(Login details will be sent 3 days prior the event)

Secret sauce, unique selling point, competitive advantage – whichever term you use, safeguarding your company’s edge by identifying the intangible assets that drive your business is key to fueling growth. With more companies harnessing intangibles to thrive in today’s economy, it is vital you know yours and leverage it.

SSIA is joining IPOS International to organise the webinar ‘Want to grow your business? Start with your intangible assets.’ on 28 Oct 2020. Reuben Lim, Head of Strategic Engagement, IPOS International, will discuss the core principles of strategic IP management, and how to recognise and unlock the value of your intangible assets to scale your business.

Articles for reference:

From Pulling Data to Pushing Borders

Reimagine Your Business With IP


Reuben Lim

Reuben is Head of Strategic Engagement at IPOS International, the expertise and enterprise engagement arm of the Intellectual Property Office of Singapore (IPOS).

With over 14 years of experience in business development, Reuben has empowered both large enterprises and SMEs in uncovering valuable revenue and growth opportunities through active business partnering. He has led teams across the industries of investment, finance, and marine over at Singapore Airlines and Mapletree, amongst others. In every partnership, Reuben believes in translating meaningful relationships into mutually beneficial business outcomes for all. Reuben graduated from the Singapore Management University in Business Management, with a Magna Cum Laude. He is currently pursuing a Graduate Diploma in IP Management and Innovations Management at SUSS