SSIA Secretariat Team

With over two decades of experience in the semiconductor industry, Wee Seng’s expertise spans fab startups, process integration, technology development, yield enhancement, manufacturing, equipment engineering, cost control, and program management. As the leader of the SSIA Secretariat since 2018, Wee Seng has skillfully steered the association’s strategic course and daily operations, enhancing its mission and vision fulfillment.

Adopting a comprehensive strategy, he drives business transformation within Singapore and beyond, contributing his expertise to various advisory panels including the School of Electrical and Electronics Engineering at Singapore Polytechnic, the Industrial Transformation Asia-Pacific (ITAP) platform, and the Enterprise Singapore (ESG) Smart Manufacturing and Energy Technical Committees.

Amy has over 20 years of experience in the semiconductor industry, working in both front-end and back-end fabs. She’s skilled in planning, procurement, and supply chain management. Her experience also includes working on new fab startups, implementing new procurement systems, managing warehouse operations, and overseeing cost and program management. Amy is dedicated to using her knowledge to help SSIA members grow both locally and internationally and strengthen collaborations between government and industry partners. She holds a bachelor’s degree in chemical engineering from the National University of Singapore.

Ivah holds a Bachelor of Arts in Communication with minors in Sociology and Journalism from Monash University and is an IHRP Certified Professional. Ivah’s extensive experience in HR within the finance sector positions her as a key strategic partner, dedicated to fostering inclusive workplace cultures and driving organizational success. She has held various regional HR roles at top financial firms, where she has spearheaded initiatives in the areas of talent management and programmes, business advisory and talent acquisition. A true coffee enthusiast, Ivah believes in starting the day with a strong brew and enjoys adding a kick of chili to her meals. Outside of work, she’s an adventurous spirit, always ready to explore new destinations with her family.

With over 15 years of experience in the semiconductor industry, Daphne Leong brings a wealth of expertise gained through diverse roles in project and event management, strategic partnerships, and talent development. She has cultivated strong connections within the semiconductor community, actively supporting SSIA’s Human Capital Development initiatives to attract and nurture emerging talent. Daphne is deeply committed to fostering workforce readiness and driving growth within the industry.

Sok Yee drives membership engagement and supports the growth of local SMEs at SSIA. With a background in B2B conference production, she excels at fostering communities among C-level executives and enhancing brand awareness across various industries. Although she is new to the semiconductor sector, Sok Yee is eager to expand her knowledge and is committed to continuous learning and professional growth within the field.

Qin Fang brings a strong background in strategic planning and sustainability. She has extensive experience leading multi-year strategic initiatives, managing corporate sustainability efforts, and driving organizational transformation in her prior roles at DSO and MOF. An NTU graduate in Public Policy and Global Affairs, Qin Fang is passionate about fostering collaboration to achieve industry growth and sustainability goals.

Swee Ling earned a Bachelor’s degree in Human Resource Management with a minor in Digital Content Marketing from the Singapore University of Social Sciences. Her unique combination of skills enables her to strategically drive the growth of Singapore’s semiconductor industry by understanding workforce needs and effectively promoting the sector to emerging talent. As she begins her career, Swee Ling brings a fresh perspective and a hands-on approach to tackling challenges. She is dedicated to continuous learning and is always eager to expand her complementary skill sets. Outside of work, Swee Ling enjoys baking and experimenting with new recipes to delight family and friends. Despite potential debates, she firmly chooses tea over coffee any day.

Leanne is a dedicated professional with over two years of experience in B2B marketing and social media content creation. A graduate of Singapore Polytechnic and Lancaster University Business School, she brings a fresh and creative perspective to SSIA’s communications and content development. Leanne is skilled in video editing and plays a key role as one half of the creative minds behind the organization. While still early in her career, she is committed to continuously learning and contributing innovative ideas in the ever-evolving digital landscape.

With over 20 years of experience in semiconductor manufacturing, Lew Wei Keat is a leader in equipment and manufacturing management, driving significant advancements and cost savings. His degree in Mechanical & Production Engineering from NTU underpins his expertise and contributions to the industry.

Cindy brings over a decade of expertise to her role, with a background in secretarial, marketing, and administrative functions across multinational corporations and small and medium-sized enterprises. Her proficiency is instrumental to the seamless daily operations of the association and in supporting Wee Seng’s leadership. Her role extends to vital activities such as membership engagement and sponsorship coordination, where her contributions significantly align with the organization’s core priorities. Additionally, Cindy plays an active part in member outreach and content development, adding value to the association’s communication efforts.

With more than 25+ years of human resources management experience, Patsy’s passion for her field is as strong as ever. Her comprehensive expertise, garnered through roles in start-ups, SMEs, and MNCs across Singapore and Asia, spans the full spectrum of HR management—including recruitment, employee engagement, administrative roles, industrial relations, and navigating the complexities of change management during mergers and acquisitions. Her diverse industry exposure, ranging from real estate to electronics, equips her with a nuanced understanding of varying HR dynamics.