Amanda brings stories to life across digital, video, and editorial platforms, strengthening SSIA’s outreach to members, academia, students, and industry partners. Drawing on her newsroom and production experience at CNBC and Mediacorp—where she created and edited broadcast content, managed live productions, and collaborated with global teams on feature stories—she now applies her media expertise to the semiconductor space. At SSIA, Amanda plays a key role in amplifying the association’s brand voice and driving impactful communication campaigns.